It was definitely beginning to feel a lot like Christmas this week when I was lucky enough to get a sneaky peak at the Next festive collections for women, men, kids and homeware. There was a catwalk show first thing in the morning, but my toddler made sure I missed that!
It may seem strange, but ‘Christmas in July’ is a pretty standard thing in the fashion industry with many magazines already planning what they’ll want to shoot for the Christmas issues, and if you want to get you hands on the most sparkly cover worthy pieces you have to get in quick!
The event was held at the beautiful Palm Court in London’s Hilton Waldorf. It was an incredible room, dressed to party season perfection!
On walking in I was greeted by the tallest of Christmas trees, surrounded by sparkling snow flakes. Eye catching decorations adorned everything, and the good thing about this is knowing that these pieces will actually be available to purchase from Next in the run up to the festive season, making it possible to recreate this winter wonderland look.
I was really impressed by how cohesive the collections were, not often can you walk into a room where men’s, women’s and kids clothes can sit alongside homeware in such a beautiful way.
Being a magpie I’m attracted to anything and everything that is metallic or shiny, and I was not disappointed! Oversized sequin jumpers, pink sequin camis, statement jewels completing the accessories and a couple of blinging Christmas jumpers -my kind of heaven!
Good outerwear is key for the freezing winter months. The selection at Next was vast, from tweeds to trenches and luxurious faux fur – I wanted them all! My particular favourites were the faux fur gilets in ombré or silver – I’m not fussy.
Overall it’s a great Christmas offering from the high street giant, almost a one-stop shopping experience if the frenzied Festive shoppers are too much to bear.